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Yes, more companies are turning to digital tactics. There are several reasons for this:

The rise of the internet and social media: The internet has made it possible for businesses to reach a global audience with their marketing messages. Social media platforms like Facebook, Twitter, and Instagram have also given businesses a way to connect with potential customers in a more personal way.
The increasing cost of traditional marketing: Traditional marketing channels, such as print advertising and television commercials, can be very expensive. Digital marketing is often more cost-effective, as businesses can target their marketing messages to specific demographics and interests.
The need for data-driven marketing: Businesses are increasingly using data to track the effectiveness of their marketing campaigns. Digital marketing platforms make it easy to collect data on website traffic, social media engagement, and other metrics. This data can be used to improve future marketing campaigns and get better results.
Here are some of the most popular digital marketing tactics that businesses are using:

Search engine optimization (SEO): SEO is the process of optimizing a website so that it ranks higher in search engine results pages (SERPs). This can help businesses attract more website traffic and boost sales.
Pay-per-click (PPC) advertising: PPC advertising is a type of online advertising where businesses pay a fee each time someone clicks on their ad. This can be a very effective way to reach a targeted audience and generate leads.
Content marketing: Content marketing is the creation and distribution of valuable, relevant content to attract and retain an audience. This can include blog posts, articles, infographics, videos, and other types of content.
Social media marketing: Social media marketing is the use of social media platforms to connect with potential customers and promote products or services. This can include posting updates, running contests, and engaging with followers.
Email marketing: Email marketing is the sending of promotional emails to a list of subscribers. This can be a very effective way to stay in touch with customers and promote new products or services.
These are just a few of the many digital marketing tactics that businesses are using. By using a combination of these tactics, businesses can reach a wider audience, generate more leads, and boost sales.